Jewish National Fund - We Only Have ONE ISRAEL

Economic Group Unveils Plan To Give Jewish Federations A Role In Boosting U.S. Investment And Trade With Israel

A business leaders group led by industrialist Elmer L. Winter wants local Jewish federations to add a new dimension to their programs by becoming boosters of American business with Israel. He says such a role has been largely overlooked by federation leaders in the past but carries "a great sense of urgency today."

Mr. Winter, chairman of the Committee for Economic Growth of Israel (CEGI), asserts that the federations are in a unique position to encourage corporations and other local businesses in their areas to invest in Israel through joint ventures, subsidiaries and trade arrangements.

CEGI is a non-profit organization of some 150 American and Israeli business leaders interested in expanding investment and trade between the United States and Israel.

Mr. Winter, co-founder of Manpower, Inc. - the world's largest temporary help service - has just issued a CEGI report outlining a plan under which federations can help expand American business interests in Israel. He notes that despite Israel's economic strength, some 200,000 Israelis are unemployed and need jobs.

The report insists that the plan does not suggest "in any way" that federations themselves enter into business arrangements in Israel, only that they would serve as catalysts "in bringing together interested individuals and corporations in an effort to motivate them to seriously consider doing business in Israel." Some 300 American companies are already operating businesses in Israel, Mr. Winter observes in a statement accompanying the CEGI report.

The CEGI plan calls for each federation to work closely with a local office of the American-Israeli Chamber of Commerce. If such an office is not available locally, the federation is urged to create its own "Israel Economic Development Task Force," headed by a board of directors of local men and women with corporate or other business experience who share a common commitment to encouraging business ties with Israel.

Federations would also employ salaried staff members with corporate backgrounds to implement the policies and programs of the task force. Committees would be set up to carry out various objectives, such as identifying and making contact with various companies in the local area that could benefit from investment or trade links with Israel. Other committees could urge local stores to distribute Israeli products and sponsor "Israel Week" sales promotions, according to the plan. Additional steps could include the following:

A free copy of the CEGI plan for Jewish federations titled, "An Urgent Request to Your Board of Directors to Help Build the Economy of Israel," can be obtained by writing or calling the Committee for Economic Growth of Israel, 5301 North Ironwood Road, Milwaukee, WI 53217; telephone (414) 906-6250; fax (414) 906-7878.

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