David Harmesh Appointed President of EL AL Israel Airlines

EL AL President Hermesh took over the reins of Israel's national airline in November of 2000. President Hermesh, based in EL AL's head office in Israel, oversees the overall activities and development of Israel's national airline, which services more than 50 destinations worldwide from Tel Aviv. He comes to EL AL with extensive managerial experience and international business expertise.

Most recently, Hermesh served as Executive Vice-President of Israel Discount Bank. Prior to this position, he served for three years as CEO and President of Amidar (The National Public Housing Company in Israel). He previously held the positions of Vice-President and Chairman of the Advisory Board of Bezeq, Israel's leading telecommunications corporation.

These positions follow an impressive career in the Israel Defense Forces and the Ministry of Defense. He was the Defense Ministry's representative to North America, based in New York. Hermesh retired from the Israel Defense Forces as a Brigadier General.

Hermesh, 54, was born in Israel and holds a B.A. in Economics and Marketing from Bar Ilan University. He is married and has four daughters.

EL AL, Israel's national airline, has almost four times the number of weekly nonstop flights to Israel from the United States than any other airline. Worldwide, EL AL is smoke-free. EL AL tickets can now be purchased on the Internet. For reservations, call your travel agent or EL AL at (800) 223-6700 or (212) 768-9200. Visit EL AL at www.elal.com. EL AL. It's not just an airline. It's Israel.

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